Social Cognition - Character analysis in University Psychology

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Created by: yngo
Created on: 22-10-20 11:16

Personality

Role

Reduce the cognitive effort of understanding our social word
mental shortcut to reduce complex judgement
the tendency to allocate a set of attributes to someone if they appear to match the prototype of a given category (Kahneman and Tversky, 1973)

Prone to error
ignore statistical information and instead use representativeness information

Availability Heuristics

Other information

The easier to imagine something happening, the more likely we think it is to occur
An illustrated in a famous experiment by Schawarz et al (1991) that produced some counterintuitive results

responsible for the false consensus effect
Ross et al (1977) refers that our tendency to assume our views and beliefs are more common than they actually are

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