Customer Segmentation 0.0 / 5 ? Business StudiesMarketing and competitive environmentsASAQA Created by: TashaCreated on: 06-05-14 13:26 Division of customers into groups Market Segmentation 1 of 5 5 market segments Age, Gender, Lifestyle, Socio-Economic, Geo-Demographic 2 of 5 Way of applying Geodemographic segments ACORN (A classification of Residential neighbourhoods) 3 of 5 Product with a limited number of needs Basic Profuct 4 of 5 Wide Range of needs Complex productss 5 of 5
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