Independent Groups:

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Independent Groups Design: 

AdvantagesGetting Started

  • No order effects from doing both conditions.
  • Unaware of other conditions, so there are limited demand characteristics.

Disadvantages

  • You need twice as many participants so it is time consuming.
  • Individual differences or participant variables may make the comparisons unreliable, so you can use random allocation which may balance it out as everyone has an equal chance of being selected for each condition.

Evaluation

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