Geographic approach

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Geographic approach

Advantages

  • This encourages competitiveness within the business, this can therefore lead to high productivity
  • Allows products to be adapted to meet the needs of different geographic markets

Disadvantages

  • Can create wasteful duplication is some areas, this means that resources can also be wasted
  • Can cause conflict between the head office and area offices

Evaluation

The Geographic Approach provides the framework for GIS analysis and aids in the production of accurate, verifiable results in a business. Other businesses will be able to verify the findings if the business carefully documents, archives, and shares the results and methodology.

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