Franchising (franchiser)


	Franchising (franchiser)
	Advantages a low risk form of growth as franchisee invest the majority of the capital receives a percentage of the franchisees profits each year (known as royalties)	Disadvantages the reputation of the whole franchise can be tarnished by one poor franchisee only a share of profits is received rather than all profits as it would be if they owned each branch
	Evaluation

the reputation of the whole franchise can be tarnished by one poor franchisee
only a share of profits is received rather than all profits as it would be if they owned each branch

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