Franchising (franchisee)


	Franchising (franchisee)
	Advantages The franchise is a well-known business with an existing customer-base industry knowledge and training is provided by the franchiser the franchisee benefits from national advertisements carried out by the franchiser	Disadvantages there is very little autonomy over decisions as the franchiser decides on products, store layout, uniforms etc royalties have to be paid each year there are high initial start up fees
	Evaluation

The franchise is a well-known business with an existing customer-base
industry knowledge and training is provided by the franchiser
the franchisee benefits from national advertisements carried out by the franchiser

there is very little autonomy over decisions as the franchiser decides on products, store layout, uniforms etc
royalties have to be paid each year
there are high initial start up fees

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