Farragher (2000)


	Farragher (2000)
	Advantages Farraghers research is replicable content analysis allows access to participants who would otherwise be unavaliable The large sample size allows finding to be generalised to the wider population	Disadvantages Farragher focuses on British advertising therefore his study has culture bias content analysis is time consuming
	Evaluation

Farraghers research is replicable
content analysis allows access to participants who would otherwise be unavaliable
The large sample size allows finding to be generalised to the wider population

Get Revising