Evaluate the usefulness of online surveys as a market research method. - Advantages and disadvantages table in A Level and IB Business Studies

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Created by: jerd
Created on: 30-04-23 13:04

Evaluate the usefulness of online surveys as a market research method.

Advantages

low costs
real-time access - analysis is available immediately
less time - rapid deployment + return times
convenience for respondents - can answer questions on their schedule, at their pace + can even start survey at one time, stop then return to it later
design flexibility - intricate skip patterns + logic can be emplyed seamlessly

Disadvantages

Limited sampling + respondent availability - certain populations less likely to have internet access
possible co-operation problems - could delete businesses advances (email)
lack of trained interviewer to clarify + probe can lead to less reliable data

Evaluation

A survey is a general look or view of a topic or subject.

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