AS Business Studies: Conducting Market Research for Start-ups

Hey, here are some revision notes for the AQA AS Business Studies Unit 1 exam, but it can be sued for other exam boards too. I hope this helps you to revise! Please rate and comment on how to improve :D

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  • Created by: I P B
  • Created on: 24-11-10 16:48

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Market Research for
Start-ups

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Specification
Conducting Start-up Market Research
· methods of primary and secondary market research
· qualitative and quantitative research
· size and types of samples
Candidates should be aware of the relative value of
different approaches to market research. Methods of
sampling should include: random, quota and stratified.
Candidates should be…

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Market Research
Market research = "The process of identifying, anticipating (predicting) and
satisfying customer needs profitably"
The entrepreneur has the business idea, or perhaps has narrowed the
choice down to a few business ideas. She/he may know which market the
new business wishes to enter.
Now they must undertake market…

Page 7

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preferences
in terms of when and where they buy, what prices they pay and which
methods of promotion are effective?
(2) How that knowledge and understanding can be obtained (research
methods)

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Finding a Niche
A Niche market is a small segment of the market.
The purpose of market research for a start-up is the find a position in a
niche market that will enable the business to charge a reasonable price and
to earn reasonable profits once the business has been…

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Pages in this set

Page 1

Preview of page 1

Page 2

Preview of page 2
Market Research for
Start-ups

Page 3

Preview of page 3

Page 4

Preview of page 4
Specification
Conducting Start-up Market Research
· methods of primary and secondary market research
· qualitative and quantitative research
· size and types of samples
Candidates should be aware of the relative value of
different approaches to market research. Methods of
sampling should include: random, quota and stratified.
Candidates should be…

Page 5

Preview of page 5

Page 6

Preview of page 6
Market Research
Market research = "The process of identifying, anticipating (predicting) and
satisfying customer needs profitably"
The entrepreneur has the business idea, or perhaps has narrowed the
choice down to a few business ideas. She/he may know which market the
new business wishes to enter.
Now they must undertake market…

Page 7

Preview of page 7
preferences
in terms of when and where they buy, what prices they pay and which
methods of promotion are effective?
(2) How that knowledge and understanding can be obtained (research
methods)

Page 8

Preview of page 8

Page 9

Preview of page 9
Finding a Niche
A Niche market is a small segment of the market.
The purpose of market research for a start-up is the find a position in a
niche market that will enable the business to charge a reasonable price and
to earn reasonable profits once the business has been…

Page 10

Preview of page 10

Comments

No comments have yet been made