RESISTANCE TO SOCIAL INFLUENCE

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  • Resistance to Social Influence
    • SOCIAL SUPPORT
      • less likely to obey or conform if support from others who aren't obeying  or conforming
      • if others are willing to be independent- gives person more confidence in own views.
      • RESEARCH EVIDENCE
        • Milgram- when 2 disobedient confederates in procedure, obedience in the real p dropped to 10%
          • HOWEVER, when 2 obedient confederates, obedience in real p rose to 92.5%
            • shows the power of social support in obedient behaviour
        • Asch- when another confed gave a diff answer from the majority that was still incorrect, equally effective in reducing conformity in the p (5.5%)
          • Asch conducted, important to have support deviating from group, not necessarily support for the correct answer.
    • LOCUS OF CONTROL
      • individuals believe they can control the events in their lives.
        • high INTERNAL LoC - events primarily from own behaviour and actions
          • more active in seeking info, knowledge
          • high internal LoC have better control of behaviour, more likely to influence others- assume their efforts will be successful
            • more active in seeking info, knowledge
        • high EXTERNAL LoC - events determined by powerful others, fate or chance.
      • RESEARCH EVIDENCE
        • Elms & Milgram (1974) investigated background of disobedient p's. Disobedient p's had a high internal LoC. & scored higher on a scale measuring sense of social responsibility
        • Oliner & Oliner (1988) interviewed 2 groups of non-Jewish people who lived through the Holocaust.
          • compared 406 who had rescued Jews with 126 who hadn't
            • Rescuers more likely to have score showing high internal LoC then non-rescuers. & also scored more highly on social responsibility
              • Oliner & Oliner (1988) interviewed 2 groups of non-Jewish people who lived through the Holocaust.
                • compared 406 who had rescued Jews with 126 who hadn't
                  • Rescuers more likely to have score showing high internal LoC then non-rescuers. & also scored more highly on social responsibility
          • Williams & Warchal (1981) 30 p's given conformity tasks similar to Asch's
            • Each p also assessed using Rotter's LoC scale.
            • those who conformed- didn't score differently on LoC scale but were less assertive.
              • Assertivenessmay have more to do with conformity than LoC.
      • OTHER EVALUATION
        • Oliner & Oliner's research is important- shows effects of LoC on SI & can be replicated in a real-life environment, not just lab.
          • increases ecological validity of research
        • Williams & Warchalk suggest other important factors in resisting conformity (e.g. assertiveness)
          • Research lacks reliability
        • correlational research- hard to establish cause and effect relationship.

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