Types of Conformity
- Created by: thblondeone
- Created on: 06-04-15 11:25
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- Types of Conformity (Kelman - 1958)
- Compliance
- Going along with others to gain or avoid their disapproval
- What is compliance?
- When exposed to the views or actions of the majority, individuals may make a social comparison, of what others say or do so they can adjust their actions to fit in with them
- As it is desirable to go along with the majority, individuals often go along with them without questioning why there may be a difference in their point of view
- This results in public compliance - where little or no private change in attitude
- As it is desirable to go along with the majority, individuals often go along with them without questioning why there may be a difference in their point of view
- When exposed to the views or actions of the majority, individuals may make a social comparison, of what others say or do so they can adjust their actions to fit in with them
- Internalisation
- Going along with others because you have accepted their point of view because it is consistent with your own
- When exposed to a group, individuals are encouraged to engage in a validation process, they examine their beliefs and the groups's to see who is right
- Close examination may convince the individual that the group is right
- This may result in the individual accepting the views both publicly and privately
- Close examination may convince the individual that the group is right
- Motivating Factors
- If the primary motivation is to find the best way of responding to the situation, internalising the group's beliefs may be seen as the most crdible way of achieveing it.
- If the motivation is to fit in with the rest of the group then thy may only comply rather than internalise a particular attitude
- Future Behaviour
- If the response was adopted through internalisation, then whenever the issue arises, it is likely to be performed whether they are with the group or not
- If the response was due to compliance, the individual will perform this action again, if monitored by other group members
- Compliance
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