Types of conformity
- Created by: z_mills1
- Created on: 16-05-14 13:34
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- Types of conformity
- Internalisation
- individuals 'internalise' the views and beliefs of the group through a process of validation
- individuals believe in these views and believe both publicly and privately
- permanent change
- individuals 'internalise' the views and beliefs of the group through a process of validation
- Compliance
- individuals engage in social comparison, adjusting their views to fit in with the group
- identification with the majority is desirable
- individual may comply with little or no private attitude change
- individuals engage in social comparison, adjusting their views to fit in with the group
- Internalisation
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