Types of conformity

  • Created by: z_mills1
  • Created on: 16-05-14 13:34
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  • Types of conformity
    • Internalisation
      • individuals 'internalise' the views and beliefs of the group through a process of validation
        • individuals believe in these views and believe both publicly and privately
        • permanent change
    • Compliance
      • individuals engage in social comparison, adjusting their views to fit in with the group
        • identification with the majority is desirable
        • individual may comply with little or no private attitude change


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