the role of the media in addictive behaviors
- Created by: amberoliviashortman
- Created on: 11-04-15 10:10
View mindmap
- The role of the media in addictive behavior
- the way certain habits are portrayed in the media lead to how we view these habits (e.g. smoking drinking, drugs) and form opinions on them
- the most obvious way to manipulate behavior is through advertising and product placement in films
- but, a lot of game shows involve gambling, e.g. the chase and tipping point
- Advertising
- advertising can be used to promote the use of various products e.g. cigarettes and alcohol, but can also be used to promote healthy lifestyles
- e.g. the lottery is advertised widely across Europe and it is easily accessible through shops. The televised draw focuses only on the winning aspects, not the thousands who loose each week
- alcohol and cigarette advertising seem to increase product awareness and shape attitudes
- Chapman and Fitzgerald- underage smokers showed a preference for heavily advertised brands
- Atkin et al- 12-17 year olds who had higher exposure to advertising were more likely to approve of underage drinking and drunkness
- advertising can be used to promote the use of various products e.g. cigarettes and alcohol, but can also be used to promote healthy lifestyles
- Models in the media
- behaviours such as drinking and smoking have been widely portrayed on tv as acceptable social activities and problem solvers e.g. after a bad day
- smoking was even portrayed as sophisticated at one point
- SLT suggests that we learn behaviors through role models and vicarious experience- so we learn our behaviors from powerful role models on the TV
- e.g. Skins
- behaviours such as drinking and smoking have been widely portrayed on tv as acceptable social activities and problem solvers e.g. after a bad day
Comments
No comments have yet been made