The Avengers (2012)

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  • The Avengers (2012)
    • Budget: 22 million
      • Box Office: $ 1,518,594,910
    • Hollywood Vs British example
    • Produced by Marvel Studios
      • Distributed by Walt Disney Studios Motion Pictures
    • Film was hugely marketed through posters, billboards and interviews with the cast
      • As well as a Superbowl advert shown to the whole world watching
      • Disney also marketed film through a deal with Lego and released new lego pieces as part of their superhero range
      • Also made a deal with Dr Pepper to release limited edition cans with advertising on them
    • Film marketers gained a Golden Trailer after making 1.5 billion adn
    • Disney bought rights to distribute film for $115 million
    • Produced by Marvel's Studios' president and co.
    • Exhibited in all major cinemas as well as DVD, Blu-Ray and On Demand afterwards


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