Surveys
- Created by: amberhenton
- Created on: 24-03-14 09:09
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- Surveys
- usually defined as research projects which collect standardised data about large numbers of people
- There are two basic forms
- Questionnaire
- Interview
- Closed questions
- Strengths
- Standardised data
- easy to quantify
- easy to compare and contrast
- quick to complete
- highly reliable
- Weaknesses
- ambiguos questions
- restrict responses
- researcher decides responses
- Lacks validity
- Strengths
- Open questions
- Strengths
- In depth detailed information
- answers are not restricted
- high in validity
- Weaknesses
- ambigous quesitons
- takes longer to answer
- difficult to quantify
- difficulto make comparisons
- Lacks reliability
- Strengths
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