Surveys

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  • Surveys
    • usually defined as research projects which collect standardised data about large numbers of people
    • There are two basic forms
      • Questionnaire
      • Interview
    • Closed questions
      • Strengths
        • Standardised data
        • easy to quantify
        • easy to compare and contrast
        • quick to complete
        • highly reliable
      • Weaknesses
        • ambiguos questions
        • restrict responses
        • researcher decides responses
        • Lacks validity
    • Open questions
      • Strengths
        • In depth detailed information
        • answers are not restricted
        • high in validity
      • Weaknesses
        • ambigous quesitons
        • takes longer to answer
        • difficult to quantify
        • difficulto make comparisons
        • Lacks reliability

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