Surveys

Obtaining information in a standardized manner from a large group of people.

3 aim of social surveys:

1.       Find out facts about the population.

2.       Uncover differences in beliefs, values and behaviour.

3.       Test a hypothesis

Obtaining information in a standardized manner from a large group of people.

3 aim of social surveys:

1.       Find out facts about the population.

2.       Uncover differences in beliefs, values and behaviour.

3.       Test a hypothesis

Pilot survey: small scale survey carried out before the main one:

1. Help evaluate usefulness of the larger survey.

2. Test quality and accuracy of the questions.

3. Test accuracy of sample.

4. Find out any unforeseen problems.