Social surveys
- Created by: Revisonf
- Created on: 05-01-14 14:03
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- Social surveys
- Involve collecting information for a large number of people; generally through questionnaires or structured interviews.
- Questionnaires:
- A list of pre-set questions to which the respondent supplies answers.
- These questions are the same for each respondent and are in the exact same order.
- Postal questionnaires:
- The set of questions are mailed to the respondent, who completes it and sends it back.
- Hand-delivered questionnaires:
- Where the researcher hands the questionnaire to the respondent and then returns to collect it.
- Formal or structured interviews:
- Where the interviewers reads out the questions and the respondent answers. This is a formal question and answer session.
- These can be carried out face to face or on the telephone.
- A list of pre-set questions to which the respondent supplies answers.
- Closed or fixed questions:
- Respondents are made to choose between a number of given answers. This is a very quick process.
- The responses are fairly eay to add up and are presented in numerical forms.
- However, closed ended questions would be unsuitable if the researcher wanted in-depth, detailed accounts.
- Also have to make sure that the questions are worded properly so the meaning is clear.
- Open-ended questions:
- Enable the respondent to put down their own answers.
- Responses are likely to be very varied and so more difficult to compare and put into statistics.
- Would be un-suitbale if the resarcher wanted quantative data.
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