Topic 3 - Social surveys, questionnaires and structured interviews

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  • Created by: E456
  • Created on: 28-03-17 12:44
social survey
a survey designed to collect information from large numbers of people about aspects of society (e.g. families and households, workforce, crime)
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questionnaire
a technique, using a structured set of questions, for asking a large sample of people about their views and behaviours
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structured interview
an interview where the questions have been predetermined and every participant is asked the same questions in the same order
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market research
research, often taking the form of a survey, undertaken by or on behalf of commercial organisations in order to discover the opinions of their customers and/or potential customers
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opinion poll
a survey conducted – e.g. on behalf of the mass media, political parties or pressure groups – to find out what the public think about particular issues, such as how they would vote in an election
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Census of Population
a major survey conducted on behalf of the government every ten years in which every household in the country has to answer a wide variety of questions about the facilities and lifestyle of members of the household
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response rate
the number of replies received to a survey or questionnaire as a proportion of the total number originally distributed
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open-ended question
question that allows the respondent to give their answer in whatever way they decide
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closed or fixed-choice question
a question that limits the possible replies, e.g. to ‘Yes’ or ‘No’ or to one of a small range of options
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replication
the process of repeating a study using the same methods, but different subjects and different experimenters
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reliability
to do with how consistent, and hence how dependable, are the data collected or the ways of measuring used by researchers
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validity
a measure of the extent to which the methods used by the researcher can generate results that really do relate to what is being studied. Are IQ test results, for example, a valid measure of an individual’s intelligence?
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interview bias
the bias or distortion that can arise from the interview situation itself
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interviewer bias
the influence of the interviewer on the interviewee, whereby their age, gender, ethnicity, social class, accent or style of dress may influence the interviewee to respond in a certain way
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Card 2

Front

a technique, using a structured set of questions, for asking a large sample of people about their views and behaviours

Back

questionnaire

Card 3

Front

an interview where the questions have been predetermined and every participant is asked the same questions in the same order

Back

Preview of the back of card 3

Card 4

Front

research, often taking the form of a survey, undertaken by or on behalf of commercial organisations in order to discover the opinions of their customers and/or potential customers

Back

Preview of the back of card 4

Card 5

Front

a survey conducted – e.g. on behalf of the mass media, political parties or pressure groups – to find out what the public think about particular issues, such as how they would vote in an election

Back

Preview of the back of card 5
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