Approaches- Social Learning Theory

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  • Social Learning Theory
    • mediational processes
      • 1. attention
        • seeing a behaviour
      • 2. retention
        • remembering a behaviour
      • 3. motivation
        • wanting to repeat a behaviour
      • 3. motor reproduction
        • being able to repeat a behaviour
      • cognitive factors that must happen before imitation
    • key definitions
      • imitation
        • copying someone else's (a role models) behaviour
      • vicarious reinforcement
        • reinforcement experienced by observing someone else being reinforced
      • identification
        • when an observer associates themselves with and wants to be like a role model
    • main assumptions
      • learning happens in a social context
      • learning by observing and imitating a role model
    • Bandura et al- Bobo dolls
      • experiment 1
        • procedure
          • Put children into 3 groups
          • showed all 3 groups video of adult playing aggressively with bobo doll.
          • 1 group saw praise for behaviour
          • 1 group saw punishment for behaviour
          • 1 group saw no consequence
        • findings
          • group with praise were most aggressive, then no consequence, then punishment
      • experiment 2
        • procedure
          • put children into 3 groups
          • Put 1 group into room with Bobo doll with no modelling
          • Showed 1 group an adult playing aggressively with bobo doll, then put into room with bobo doll.
          • Showed 1 group an adult playing peacefully with bobo doll, then put into room with bobo doll.
        • findings
          • children were more aggressive when had aggressive modelling, then no modelling, then peaceful modelling.
    • Strengths
      • less deterministic than behaviourism
        • reciprocal determinism- accounts for free will
      • accounts for cultural differences
        • explains why different cultures have different 'norms'
          • can be applied in all cultures
      • not reductionistic
        • accounts for cognitive factors
          • explains why not all behaviour is repeated
    • Limitations
      • over reliance on lab experiments
        • bobo doll experiment was conducted in unnatural conditions
          • children could have acted differently (demand characteristic)
            • low ecological validity
      • ignores biological factors
        • testosterone naturally makes boys more aggressive
          • This wasn't accounted for.
            • low internal validity

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