Social Influence-Studies
- Created by: _HannahJones
- Created on: 05-04-16 11:20
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- Social Influence Studies
- Sherif- Informational social influence
- Projected a point of light on a board
- participants were asked how far it moved
- Groups of 3 participants
- Asch- majority influence
- Groups of 5-7 people
- Shown a set of 3 line which they had to match with one other line
- 74% conformed at least once on the incorrect group
- Zimbardo- social roles
- mock prison in stanford university.
- 12 participants were guards and 11 were prisoners
- 3 participants had to leave due to psychological distress
- Conformity to social roles is a powerful human behaviour
- Milgram-Obedience to authority
- 40 male participants
- Teacher- real participant Learner- actor Experimenter- actor
- 100% went to 300 volts
- 65% went to 450 volts- deadly
- Hofling et al
- 22 nurses in a real hospital
- given instructions to give 20mg of a made up drug from a fake doctor
- 21/22 nurses obeyed
- Bickman
- Actors dressed as a security guard, a milkman and a "normal" person
- Passerbys were mostly likely to obey the security guard and least likely to obey the normal person
- Moscovichi et al- minority influence
- shown a series of coloured sides
- Groups of 4 real participants and 2 confederates
- 2 experiments- confederates always answered incorrect and the other only some of the time
- the consistent group was 8x more successful
- Behavioural Characteristics
- Untitled
- Sherif- Informational social influence
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