Ict 5
- Created by: sha
- Created on: 29-04-15 14:00
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- QR Codes
- Definition
- 2D Barcode widely used worldwide due to popularity of smartphones/effective use in leisure industry
- Can be read/scanned from mobile devices & links to destnation
- Will be on most of OCER's printed material
- Use
- 1. Download a QR Reader
- Use an app on appstore that is free or cheap
- 2. Scan the QR Code
- Use camera on app to scan
- 3. Translate the QR Code
- App will complete scan & display translated code e.g. link to URL that can be stored in favourites or opened
- 1. Download a QR Reader
- Creation
- 1.Find suitable QR code creation software
- Compatible features with most QR reader
- Tracks & analyses performance of a suitable code
- 2. Create QR Code with destination link
- Most are based on templates that are modified e.g. suitable colour scheme
- Code will be output in a chosen format e.g. PNG or PDF
- Destination link will be added e.g. text file/website/audio & video/email
- 3. Test the created code
- Once created should be printed & tested so it can be read & has a correct link
- After testing can printed onto marketing material e.g. posters/brochures/tickets to convey correct info to customers & public
- 4. Tracking & Analysis
- Feature will allow OCER to find out how much traffic comes from each particular QR code
- 1.Find suitable QR code creation software
- Pros & Cons
- Pros
- A simple scan captures all info that can be saved without writing
- Easy to create
- Cheap form of advertising
- Can boost traffic to linked website
- Can be used to get feedback on shows
- Can get people to sign up for regular email newsletter
- Routes people to social networking sites
- Cons
- Not heavily used as most people don't know what codes are or how they work
- User needs to have suitable technology to scan codes e.g. smartphone camera & reader app
- Pros
- Possible Links
- Text File
- E.g. with details of current & future shows
- E.g. with a special other i.e voucher
- Website
- E.g. to their website or pages on it & social media
- More successful when diff links or pages are used for diff posters e.g. poster advertising tickets should link to booking
- Linked webpage contains more info than poster
- Video/Audio
- E.g. clip of trailer or interview of cast
- Email
- Email can be sent when code scanned which can be accessed by smartphone
- Users can receive message & can easily save the contact email into address book
- Text File
- Definition
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