AQA AS Business Studies - Marketing Mix

A little basic quiz on Marketing Mix.

  • Created by: Hanis94
  • Created on: 21-02-11 18:33
Rising Star products can be placed in...... on the Product Life Cycle graph.
Growth stage
1 of 4
A product that has significant market share and can influence the market price is known as....
Price leader
2 of 4
Price leader and price taker belong to which pricing strategy?
Pricing strategy for existing products
3 of 4
What is meant by Distribution Channel?
A channel that moves a product from production to consumption
4 of 4

Other cards in this set

Card 2

Front

A product that has significant market share and can influence the market price is known as....

Back

Price leader

Card 3

Front

Price leader and price taker belong to which pricing strategy?

Back

Preview of the front of card 3

Card 4

Front

What is meant by Distribution Channel?

Back

Preview of the front of card 4

Comments

Oliver Hurley

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One question is wrong:

Cash cows are units with high market share in a slow-growing industry. You've stated this as false when it is in actual fact true, apart from that, not bad!

Hanis94

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Um, it is actually stated as true. I've just checked it. :)

Oh and thanks. :D

Elisabeth

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I got that one right! It's right, because the cash cow is in the bottom right of the matrix scale :)

Candice Williams

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I got question 5 correct and it says I got it wrong :S but thanks good quiz!

tayloruk

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Great quiz

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