Non-price competition
- Created by: bethany_george
- Created on: 31-05-17 16:01
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- 2.2.3
- Non-price competition
- Product differentiation - firms do this using branding, packaging, product placement & advertising.
- Advertising & promotional methods - used to increase demand & brand recognition
- Distribution methods - used to make demand more price inelastic; increase revenue & profit.
- Non-price competition
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