Neo-Marxist Views on Ownership and Control
- Created by: Elysia
- Created on: 27-01-14 13:44
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- Neo-Marxist
- Look further than social class and focus on gender, ethnicity and sexuality
- Interested in the ways that the culture of the ruling class is dominant in society
- Hegemony
- The dominance of a particular set of ideas
- Spread through different institutions (e.g. education and religion)
- The media are seen as having a key role in reinforcing hegemony
- Focus less on the role of owners and recognise the role of media professionals
- They contend tha most media professionals are white, middle class males from similar sociala dn educational backgrounds
- Therefore, they share a similar world view which will be presented in the material they produce
- Alternative views are neglected because they go against their norms and values - but this is dome unconciously
- Therefore, they share a similar world view which will be presented in the material they produce
- They contend tha most media professionals are white, middle class males from similar sociala dn educational backgrounds
- Hall et al (1995) described the ways in which the media supported the role of the police and other legial structures at a time where people were beginning to question their relevance in society
- Neo-Marxists are critical of media trends
- They're also concerened that the rise of transnational companies has led to cultural domination of American-owned companies
- As a result, the uniqueness of regional countries is eroding
- They're also concerened that the rise of transnational companies has led to cultural domination of American-owned companies
- EVALUATION
- Fails to recognise the growing numer of female and/or ethnic media professionals
- The recent increase in technology means there are a wider range of views available
- Look further than social class and focus on gender, ethnicity and sexuality
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