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  • Multi-store
    • The idea that memory passes through series of stores
    • Short-term memory
      • Limited capacity, it can hold up to 7 plus or minus 2
      • It can hold the information for 18-20 seconds
      • It  can be visible but mainly acoustal
    • Sensory memory
      • The duration is about 2 secs
    • Long-term memory
      • There is an unlimited capacity
      • It can last up to a lifetime
      • It is mostly semantic   (meaningful)


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