'Monsters' 2010 - Gareth Edwards
- Created by: Birdy234
- Created on: 16-05-17 08:40
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- 'Monsters'
- Main facts
- Released in 2010
- Directed by Gareth Edwards
- Produced by Vertigo Films
- Cost £500,000
- Took £5 million at cinemas
- Marketing
- Viral Marketing
- 'Infected Zones' Campaign
- Augmented Reality
- Scanning QR codes to access additional content
- Converged Devices
- Scanning QR codes to access additional content
- Augmented Reality
- 'Infected Zones' Campaign
- Augmented Reality
- Scanning QR codes to access additional content
- Converged Devices
- Scanning QR codes to access additional content
- Funded by the UK Film Council to combat US Cultural imperialism
- Niche Audience/ Demographic
- "Wanted to connect with a smart, social audience" - Rupert Preston
- Viral Marketing
- production
- Edited in his bedroom
- Common DSLR camera filming
- Democratized film industry
- Edited in his bedroom
- Democratized film industry
- Guerilla style filming
- Distribution
- Distributed in the UK by Vertigo Films
- Straight to Cinema
- DVD 3 months after cinema rrelease
- Distributed in the US as an on-demand video
- Main facts
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