'Monsters' 2010 - Gareth Edwards

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  • Created by: Birdy234
  • Created on: 16-05-17 08:40
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  • 'Monsters'
    • Main facts
      • Released in 2010
      • Directed by Gareth Edwards
      • Produced by Vertigo Films
      • Cost £500,000
      • Took £5 million at cinemas
    • Marketing
      • Viral Marketing
        • 'Infected Zones' Campaign
          • Augmented Reality
            • Scanning QR codes to access additional content
              • Converged Devices
      • Augmented Reality
        • Scanning QR codes to access additional content
          • Converged Devices
      • Funded by the UK Film Council to combat US Cultural imperialism
      • Niche Audience/ Demographic
        • "Wanted to connect with a smart, social audience" - Rupert Preston
    • production
      • Edited in his bedroom
      • Common DSLR camera filming
        • Democratized  film industry
          • Edited in his bedroom
      • Guerilla style filming
    • Distribution
      • Distributed in the UK by Vertigo Films
      • Straight to Cinema
      • DVD 3 months after cinema rrelease
      • Distributed in the US as an on-demand video

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