Skyfall Case Study

?
Budget
$200million
1 of 13
Box Office
$1,108,561,013
2 of 13
Studio
Eon Productions
3 of 13
Distributors
MGM, Columbia Pictures (SONY)
4 of 13
Digital Convergence
First Bond film to use HD DV due to ease of CGI editing, first digital experience for Sam Mendes
5 of 13
Production Pause
2010, MGM went bankrupt and had to be bought by Sony (vertical distribution)
6 of 13
IMAX opening
Best international IMAX opening, $3.5 million, 79 locations
7 of 13
China
2nd biggest film industry but only 80 non-chinese films per year. Censoring of prostitution and torture
8 of 13
Recession
majority of the film was shot in London e.g. Vauxhall, National Gallery etc.
9 of 13
Key Marketing Dates
linked in with the 50th anniversay of Dr. No, Daniel Craig and Queen at the opening ceremony for Olympics
10 of 13
Product Synergy
Tom Ford Suits, Coke Zero, Omega Watches, Aston Martin, Sony Xperia Phone, Heineken ($28million)
11 of 13
Soundtrack Synergy
Adele's track confirmed early October, posted sheet music on Twitter, 29th October album released
12 of 13
Opening Date
26th October 2012
13 of 13

Other cards in this set

Card 2

Front

Box Office

Back

$1,108,561,013

Card 3

Front

Studio

Back

Preview of the front of card 3

Card 4

Front

Distributors

Back

Preview of the front of card 4

Card 5

Front

Digital Convergence

Back

Preview of the front of card 5
View more cards

Comments

No comments have yet been made

Similar Media Studies resources:

See all Media Studies resources »