Memory- introduction to memory

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  • Created by: Izzy
  • Created on: 01-12-14 16:35
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  • Memory
    • Duration= how long
    • Capacity= how much
    • Storage system
    • Sperling: Demonstrated duration of sensory memory
      • Used griid of number and letters, show for 50 milliseconds
        • Asked to remember all: Poor recal (42%)
        • Asked to recall one row: Recall was good (75%)
          • Shows that information decays rapidly from sensory memory
            • Asked to remember all: Poor recal (42%)
    • Encoding= the way information is changed and stored.
    • Lab experiment:    +high levels of control (can be manipulated) -stimuli artificial (lacks ecological validity and mundane realism)
      • Sperling: Demonstrated duration of sensory memory
        • Used griid of number and letters, show for 50 milliseconds
          • Asked to recall one row: Recall was good (75%)
            • Shows that information decays rapidly from sensory memory
      • Multi-store model (Atkinson and Shiffron): Information flows in fixed sequence

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