Prosoical

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  • Medea influences on pro-social Behaviour
    • Greenberg analysed popular Tv programmes in the US
      • found and equivalent number of prosocial and antisocial acts in any hour
      • woodard
        • 77% had at least one act of prosoical
    • Acquisition of pro-social acts
      • social learning theory
        • Bandura
        • some argue that vacarious reinforcement occurs after being exposed to a violent model
          • however positive reinforcement is needed
            • therefore environmental factors needed
              • primary socialisation comes from childhood (classical conditioning
      • while viewing of prosocial acts will reinforce social norms
        • encouraging the learning of prosoical behaviour
    • Mares
      • Children's programmes use vicarious reinforcement to teach the children values
        • eg Disney
          • Alice wondered off from her parents and she ended up getting lost
          • Wall-e love has no boundaries
      • Examined research and found four main behavioural effects of prosocial television
        • Altruism
          • acting out of concern for the well-being of others, without regard to your own self-interest
          • Poulos
            • young children who watch Lassie were more helpful to puppies
              • correlation
          • survival of species if more important than survival f genes
        • Self-control
          • eg more resistance to temptation
          • stein et al
            • children who watched Mister Rogers' Neighbourhood showed more task persistence
          • laboratory study
        • Anti-stereotyping
          • eg against stereotypes of gender
          • Johnston et al
            • server thousands of 9-12year olds
              • high population validity
            • 13 weeks of 'freestyle'
              • reduced sex-role stereotypes
              • reduced prejudiced in attitudes or beliefs
            • reductionist
              • ignores family values
        • Concludes that pro-social acts will be imitated directly
          • while imitating aggressive acts may be imitated indirectly
            • eg sport
          • pro-social have the biggest impact
    • reductionist
      • ignores biological factors
        • eg Phineas gage
        • biochemistry
          • eg increase of testosterone
          • MAOA gene
    • Real life application
      • Everyone is influenced by the media
      • current issue as modern babies will have the largest impact
        • Disney has brought out videos for babies
        • Zimmerman et al
          • baies who watched dvd for one hour a day scored lower on language development
            • ethical issues
            • matched pairs design would be needed not independent measures
    • Parent Mediation
      • Austin
      • Parental Mediation enabled children to understand even complex moral messages
        • increasing effects of prosocial behaviour eg with Sesame street
        • higher socioeconomic backgrounds benefited the most
    • gender effects
      • Hearold
        • girls more influenced by prosocial

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