Prosoical
- Created by: Hannah Jeffery
- Created on: 26-05-15 10:27
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- Medea influences on pro-social Behaviour
- Greenberg analysed popular Tv programmes in the US
- found and equivalent number of prosocial and antisocial acts in any hour
- woodard
- 77% had at least one act of prosoical
- Acquisition of pro-social acts
- social learning theory
- Bandura
- some argue that vacarious reinforcement occurs after being exposed to a violent model
- however positive reinforcement is needed
- therefore environmental factors needed
- primary socialisation comes from childhood (classical conditioning
- therefore environmental factors needed
- however positive reinforcement is needed
- while viewing of prosocial acts will reinforce social norms
- encouraging the learning of prosoical behaviour
- social learning theory
- Mares
- Children's programmes use vicarious reinforcement to teach the children values
- eg Disney
- Alice wondered off from her parents and she ended up getting lost
- Wall-e love has no boundaries
- eg Disney
- Examined research and found four main behavioural effects of prosocial television
- Altruism
- acting out of concern for the well-being of others, without regard to your own self-interest
- Poulos
- young children who watch Lassie were more helpful to puppies
- correlation
- young children who watch Lassie were more helpful to puppies
- survival of species if more important than survival f genes
- Self-control
- eg more resistance to temptation
- stein et al
- children who watched Mister Rogers' Neighbourhood showed more task persistence
- laboratory study
- Anti-stereotyping
- eg against stereotypes of gender
- Johnston et al
- server thousands of 9-12year olds
- high population validity
- 13 weeks of 'freestyle'
- reduced sex-role stereotypes
- reduced prejudiced in attitudes or beliefs
- reductionist
- ignores family values
- server thousands of 9-12year olds
- Concludes that pro-social acts will be imitated directly
- while imitating aggressive acts may be imitated indirectly
- eg sport
- pro-social have the biggest impact
- while imitating aggressive acts may be imitated indirectly
- Altruism
- Children's programmes use vicarious reinforcement to teach the children values
- reductionist
- ignores biological factors
- eg Phineas gage
- biochemistry
- eg increase of testosterone
- MAOA gene
- ignores biological factors
- Real life application
- Everyone is influenced by the media
- current issue as modern babies will have the largest impact
- Disney has brought out videos for babies
- Zimmerman et al
- baies who watched dvd for one hour a day scored lower on language development
- ethical issues
- matched pairs design would be needed not independent measures
- baies who watched dvd for one hour a day scored lower on language development
- Parent Mediation
- Austin
- Parental Mediation enabled children to understand even complex moral messages
- increasing effects of prosocial behaviour eg with Sesame street
- higher socioeconomic backgrounds benefited the most
- gender effects
- Hearold
- girls more influenced by prosocial
- Hearold
- Greenberg analysed popular Tv programmes in the US
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