Media Identities
Gender
Ethnic
Class
- Created by: elliie_
- Created on: 27-04-14 15:32
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- MCROBBIE
- Liberal Fem./ analysed the content of popular teen girl mags of the time
- Largely based on 'romantic individualism' - search of love
- Sterotype of a subordinate and objectified woman (PA**. fem)
- Induced the young female audience to acceplt a secondary position to the men in their lives
- The Media, through ** + ISC manipulates young females to adopt a passive fem.
- Assumes media manipulation; ignoring individual free will
- GAUNTLETT
- Liberal Fem./ analysed the content of wide range of mags for boys + girls
- Sterotypes of both female + males using celebrity role models as illustrations
- Tended to support a THM and AF
- Encouraged young boys + girls to emulate these, often unachievable ideals
- The Media, through ** + ISC manipulates young boys + girls to emulate THM and AF
- Assumes that people wish to copy celebrity role models like David Beckham+ Kate Moss
- GLENNON & BUTSCH
- Neo-Marxist /formal content analysis 218 family programme
- W/C is being represented as bad. They are under represented
- M/C are over represented portrayed as professionals
- Sterotypes could explain why the W/C continues to be exploited + marginalised in society
- Outdated; does not take into account the development of the (WWW) internet.
- The Media, through ** + ISC manipulates society into believing the W/X are inferior to the M + U class
- HALL ET AL
- Neo-Marxists/ content analysis/ observations/ interviews on a sample of media professionals
- Media owners + politicians have more access to media productions
- Hierarchyof credibilty that assumes that the views of mainstream politicians or leaders of organisations
- Allows politicains to influence the news at source
- The Media, through ** + ISC manipulates society into believing that the U/C are superior to the W/C + M/C
- Overly conspiratorial view of the U/C working together to dominant the rest of us
- VAN DIJK
- Neo-marxists / content analysis 1500 media sources
- Mis representation of ethnic groups as dangerous
- Absense of ethnic groups in media. Unemployment - white groups more important
- Absense of ethnic groups in media. Invisible under representation
- The Media, through ** + ISC manipulates ethnic groups to adopt a marginalised ethnic identity
- Assumes that the audience are not media literate; that we cant put a false + negative sterotype when we see it
- HALL ET AL
- Neo-marxists/ content analysis
- Folk devil - YB W/C males. Disproportionate media reaction
- Moral panic- responsible/ irrespobsible reaction
- Deviance Amplification
- The Media, through ** + ISC manipulates ehtnic groups into a marginalised ethnic identity
- Limited view of who gets sterotyped; ignoring other sterotpyed groups. (i.e white female)
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