Differentiation
- Created by: Maria-Elianna Constantinou
- Created on: 11-06-13 13:07
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- Marketing Strategies - Differentiation
- This means a business makes it products seperate and distinct from those of its rivals
- This gives consumers a reason to purchase their products over competitors
- It can create brand loyalty
- Gives the business the opportunity to charge higher prices due to demand becoming inelastic
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