Segmentation, targeting and positioning crossword 0.0 / 5 ? BusinesssegmentationA2/A-levelAQA Created by: kayleigh buddinCreated on: 06-03-19 14:49 process of deciding which segment to focus on. Targeting 1 of 11 defining markets based on where people live. Geographic segmentation 2 of 11 when a firm targets a gap in a larger market. Niche market 3 of 11 splits market into groups based on patterns of consumer. Behavioural segmentation 4 of 11 when a firm targets a whole market rather than a specific segment. Mass market 5 of 11 dividing that market in terms of income and profession. Income segmentation 6 of 11 where a product is placed in the market, in relation to its competitors. Positioning 7 of 11 Identifies subgroups of the population based on profile/specific charcteristics. Demographic segmentation 8 of 11 type of marketing where segments are ignored. Undifferentiated 9 of 11 type of marketing where the company targets multiple segments. Differentiated 10 of 11 type of marketing where one or two segments are targeted. Concentrated 11 of 11
Comments
No comments have yet been made