Unit 3 - marketing
- Created by: emilyhufford
- Created on: 04-05-17 14:08
View mindmap
- Marketing
- Marketing objectives
- Types of marketing objectives
- Sales volume and sales value
- Sales growth
- Brand loyalty
- Market share
- Influences on marketing objectives
- Internal
- Operations
- Finance
- Human resources
- Existing position of business
- Overal corporate objectives
- Existing position of business
- Human resources
- Finance
- Operations
- External
- political/ legal
- Competitors and market conditions
- social
- environmental
- economic
- environmental
- social
- Competitors and market conditions
- political/ legal
- Internal
- Types of marketing objectives
- Markets and Customers
- Market research
- Qualitative/ quantative
- Primary/ secondary
- Interpreting marketing data
- Negative, postive or no correlation
- Extrapolation
- Confidence levels and intervals
- Elasticity of demand
- PED
- YED
- Market research
- STP process
- Segmentation
- Income
- Behavioural
- Geographic
- Demographic
- Targeting
- Influences
- Sufficient demand
- Ability to be competitive and gain sales
- Influences
- Positioning
- Price
- Image
- Product / service
- Niche and Mass marketing
- Segmentation
- Marketing mix
- Price
- PED?
- Costs
- Product
- Consumer productor industrial product?
- conveniance item
- Shopping item
- Speciality product
- Shopping item
- Product life cycle / boston matrix
- Place
- Multi-channeldistribution
- E-commerce
- Promotion
- Aversitng - paid
- Branding
- Sponsorship
- Sales promotion
- Public relations
- Sales promotion
- Sponsorship
- Branding
- Aversitng - paid
- Process
- People
- Physical environment
- Price
- Marketing objectives
Comments
No comments have yet been made