Marketing Objectives 0.0 / 5 ? BusinessMarketing ObjectivesASAll boards Created by: hamishcCreated on: 01-04-16 22:07 Marketing objectives A target set for the marketing department 1 of 11 sales value measures the level of sales in a given period of time in pound sterling 2 of 11 sales volume measures the level of sales in a given period of time in units sold 3 of 11 Market share measures the sales of one brand or business as a percentage of total market sales in a given period 4 of 11 Sales growth percentage change in sales volume or value over a given period 5 of 11 Market growth percentage change in the total sales in the market over a given period 6 of 11 Relationship marketing long term approach to marketing which focuses on customer retention by providing consistent satisfaction 7 of 11 sales growth equation change in sales over given period / existing sales x 100 8 of 11 Market share equation sales of product / total market sales x 100 9 of 11 name some internal influences on marketing objectives Finance, human resources, corporate objectives 10 of 11 name some external influences on marketing objectives External market, technology, competitors, ethics/ environmental factors 11 of 11
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