Marketing Mix
- Created by: Waders
- Created on: 17-03-15 10:08
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- Marketing Mix
- Product
- Something people want to purchase
- Getting the product right is vital to a successful business
- Price
- Must be value for money
- You would expect a small Television to be considerably cheaper than a large model
- Promotion
- Customers need to be attracted
- If no-one knows about a product it won't sell, regardless of how good it is
- Place
- Must be convenient for customers
- Channels of distribution
- Retailers
- Wholesaler
- e-commerce
- Directly to customers. Buying and selling online
- Convient for people who live far away
- Attracts more customers
- Convient for people who live far away
- Easy to get a large range of customers
- Allows small businesses to grow nationally and worldwide
- Benefits
- Customers can track the progress of an order
- Employ less staff
- Costs
- Products can't be seen before purchase
- Difficult for customers to return products
- Directly to customers. Buying and selling online
- Product
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