loftus and palmer

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  • Loftus and palmer
    • experiment 1
      • aims
        • to see how accurate people are in recollecting automobile accidents
        • to see if the effect of changing a verb on the estimate speed of cars in the accident.
      • procedure
        • 45 students into groups of various sizes. each group saw 7 films of car accidents. each film was 5-30 secs long
        • after the film they were given a questionnaire and asked to give an account of the accident. here was a series of questions about the accident
        • the critical question asked them about the speed of the cars involved. the verb in the q was changed. 9 were asked how how was the cars going when they hit each other.
        • equal numbers of smashed, collided, bumped, contacted.
      • results of  speed estimate
        • smashed  40.5
        • collided 39.3
        • bumped 38.1
        • hit 34.0
        • contacted 31.8
      • conclusion
        • verbs used in questioning about car accidents can affect a persons memory for the accident
        • the more sever sounding thievery the faster the car is remembered to have gone
    • experiment 2
      • aims
        • to see if changing the verb at questioning leads to a change in memory for a car accident in terms of the consequences
      • procedure
        • 150 students saw 1 minute clip with a car accident that lasted 4 seconds
        • after the film they had to describe the accident in their own words and were asked a series of questions
        • the critical q was about how fast were the cars going when they smashed / hit each other
          • 50 ppts were asked smashed, 50 hit and 50 no mention of speed
        • the ppts came back a week later, they didn't see the film again. they were asked 10 more questions including 'did you see any broken glass?' yes or no (there wasn't)
      • results to yes or no seeing broken glass
        • yes
          • smashed 16
          • hit 7
          • control 6
        • no
          • smashed 34
          • hit 43
          • control 44
      • conclusion
        • changing verb not only changes speed estimates but also change the memory of other factors of a car accident.
        • this change in memory is present 1 week after the initial questioning
    • EVALUATION
      • generalisability
        • sample size
          • expt 1 45 ppts. expt 2 150. large sample sizes, more representative of target population, anomalies have less of an effect on the data.
        • ethnocentric
          • all ppts were American, can't be generalised to other cultures who may interpret videos different.
      • reliability
        • standardised procedure
          • the questions, film clips and tasks are all standardise, can be easily replicated, checks for consistency
      • validity
        • task validity
          • student ppts are not likely to have been under the same emotional strain as they only watched video not in real life. not true emotions
        • social desirability
          • the ppts knew the video was happening,  could of prepared themselves for it, not a true reaction
      • ethics
        • only watching film clips of an event, not witnessing it in real life which can be distressing, showing protection of participants has been demonstrated
        • all participants gave informed consent, and were fully debriefed

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