Interview 2
- Created by: Cat666
- Created on: 18-03-15 11:58
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- Interview Disadvantage
- Structured
- Lacks validity
- Truthfulness of interviewee
- Interview effect
- Interviewee may interpret interviewer characteristic Gender/Class/etc in ways to get a response
- Unreliable
- Truthfulness of interviewee
- Leading questions
- Interviewer bias
- Lacks validity
- Unstructured
- Interviewer bias
- Age/Gender/Ethnicity
- Can take up a great amount of time
- Social Desirabilty
- People like to present themselves in a favourable light
- Exaggerate aspects of their behavior
- People like to present themselves in a favourable light
- Produces a lot of data that needs to be interpreted and analysed
- Interviewer bias
- Semi-Sructured
- Prompts make every interview different
- Loss of standardization and comparability
- Interviewer bias
- Less quantitative data
- Prompts make every interview different
- Group Interviews
- An interviewee may dominate the interview
- An interviewee may feel that they haven't had a chance to give their own view
- Group may go off topic
- Data is complex and difficult to analyse
- An interviewee may dominate the interview
- Structured
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