Structured Interviews (face to face or phone)


	Structured Interviews (face to face or phone)
	Advantages Higher response rates Can 'probe' the participants responses by asking follow up questions Can assess the truthfulness of the participant Can maintain the focus of the research Easy to analyse and put into statistical terms Give QUANTITAVTIVE data	Disadvantages Participant might want to impress or please the researcher Age/gender of the interviewer may influence the participants answers Time consuming, less representative Limits possible answers
	Evaluation Structured interview is when the researcher asks a number of questions from an interview schedule.

Structured interview is when the researcher asks a number of questions from an interview schedule.

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