Media Institution
- Created by: ChickenBalls
- Created on: 31-01-16 12:55
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- Institution
- Types of Institutions
- Independents (free from control, not reliant on support, capable of acting on its own
- e.g. Film 4, Lionsgate, Summit Entertainment
- Majors or Conglomerates (group of companies to form one, very rich groups)
- e.g. Paramount, 20th Century Fox, Warner Bros
- Commercial Broadcasting (programmed by privately owned corporate media.
- Public Service Broadcasting (publicly funded broadcast, people do not pay to watch, state ownership)
- Independents (free from control, not reliant on support, capable of acting on its own
- Institution Models
- 1) Manipulative: audiences are passive to the messages delivered, produced by powerful institutions, opinions represented as fact.
- 2) Pluralist: Audience take an active role in choosing and consuming media.Follows the the biggest proportion of audience.
- e.g. The Sun in 2001
- 3) Hegemonic: media is controlled by a small group of people, dominant beliefs presented as the norm.
- Institution Theories
- Galtung and Ruge (news texts)
- Frequency, threshold, unambiguity, meaningfulness, surprise, personalisation, negativity, continuity, consonance, composition, reference to elite nations and people.
- Alvarado's Seven Spheres
- Technology, finance, production practices, legislation, circulation, audience construction and use.
- Marshal McLuhan said we live in a global village where people can communicate instantly without time and space as a restriction.
- Gillian Dyer's lines of appeal (advertising) according to what the target audience prefer.
- AIDA(S) (marketing)
- Attract attention and awareness, create Interest, create Desire, lead to Action on the part of the consumer and Satisfaction to return to the brand and consume more.
- Galtung and Ruge (news texts)
- Key Information
- Marketing is about building relationships with audiences, the consumers and users of the product.
- Advertising is the promoting and selling so that people want the ideologies of the product.
- Product placement- camera clearly fixes on a product.
- Interpellation- identifying an audience and speaking directly to one person.
- Intertextuality- links to something else
- Types of Institutions
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