Informational Social Influence
- Created by: rosannaaa
- Created on: 24-03-18 16:35
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- INFORMATIVE SOCIAL INFLUENCE (ISI)
- About who has better information - you or the group.
- Occurs because we are uncertain about what behaviours and beliefs are wrong.
- Individuals follow the behaviour of the group or the majority because they want to be right
- Likely to happen in situations that are new to someone or ambiguous - unsure of what is right.
- Occurs in situations where decisions have to made quickly.
- COGNITIVE process
- Individuals feel that if the majority are doing a certain thing then they are more likely to be right.
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