Informational Social Influence

  • Created by: rosannaaa
  • Created on: 24-03-18 16:35
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  • INFORMATIVE SOCIAL INFLUENCE (ISI)
    • About who has better information - you or the group.
    • Occurs because we are uncertain about what behaviours and beliefs are wrong.
    • Individuals follow the behaviour of the group or the majority because they want to be right
    • Likely to happen in situations that are new to someone or ambiguous - unsure of what is right.
    • Occurs in situations where decisions have to made quickly.
    • COGNITIVE process
    • Individuals feel that if the majority are doing a certain thing then they are more likely to be right.

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