Influential factors

  • Created by: ruyb
  • Created on: 08-06-18 11:53
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  • influential factors
    • internal factors
      • values
        • general feelings about behavior or goals
      • beliefs
        • specific feelings
        • can be religious can be otherwise
      • attitudes
        • feelings towards something
        • can be changed by circumstances
      • perceptions
        • peoples understanding of the world
      • preferences
        • peoples likes and dislikes
    • external factors
      • marketing
        • promotions
        • public relations
        • product placement and sponsoship
      • peer pressure
        • people in the same position
      • trends and roles models
      • culture

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