Nissan, Sunderland case study
- Created by: jugohude
- Created on: 08-01-19 19:45
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- industrial zone: nissan
- FEB 1984 nissan + gov agreed to built a car plant in uk
- they opened a nissan uk to avoid tariffs on imported cars.
- 3.23 square km of brownfield on an old air field in sunderland
- land offered to Nissan for £1,800 per acre
- took up over 2 square miles and had room for expansion
- why gov helped Nissan
- N.E undergone industrial decline
- closure of many ship yards on the tyne and wear
- lots of coal mines close on Durham coalfields
- incentives
- strong engineering traditions
- close to major cities like Newcastle and Sunderland
- a skilled workforce near by
- A19/A1 offers major n-s transport route. close to major sea ports on tyne and tees
- for shipping in/out of components and finished products
- for European distribution
- what happened next
- July 1986: first car off production line.
- saved from closure as it was most productive plant
- had competition from Eu where costs were lower
- July 1986: first car off production line.
- FEB 1984 nissan + gov agreed to built a car plant in uk
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