How small firms compete
- Created by: bethany_george
- Created on: 29-05-17 20:48
View mindmap
- 2.1.5
- Small-firm survival in competitive markets
- Product differentiation & USP's
- Flexibility in responding to customer needs
- Customer service
- Achieving competitive advantage through relationships with stakeholders
- Targeting niche markets
- Gain in EOS due to costs being relatively lower then larger firms
- Small firms as monopolists
- Small firms could hold some degree of monopoly power
- Small-firm survival in competitive markets
Comments
No comments have yet been made