FASHION HISTORY

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  • FASHION HISTORY
    • 1920 - 1930
      • Coco Chanel
        • fashion icon, influential designer
        • meet the needs of the modern and give women freedom of movement
        • trousers / tweeds / little black dress / blazers / raincoats / slingback shoes etc.
        • designed comfortable, loose blouses, chemise dresses and clothes that were sporty and relaxed
          • no corsets - fewer linings, lighter and more flexible
        • broke away from fussy overdecorated norm of 20th century
        • 1916 - knitted jersey -cheap to produce cardigans and twinsets
        • adapted men's tailoring producing classic suits with short skirts. good cut finish and high quality fabric
      • Context
        • post  WW1
        • Prohibition
        • women earned their right to vote and entered workplace
        • increasing prosperity
          • people had more money to spend - leisure
        • Paris influence
      • 1930
        • gradual spread of electricity
          • designers could design new ranges of products using new technology
        • outbreak of WW1 in 1939
          • middle class homes had consumer durables, radio, toasters, fridges etc
        • living standards improved - demand increased - advertising important new industry
      • Wall Street Crash 1929
        • advertising used to motivate people to begin spending again
      • Fashion
        • no more corsets
        • sportswear to support  encouraged active lifestyle
        • heels became higher - 2 to 3 inches
        • Flapper
          • hemlines rose to allow for new charleston craze
          • functional and flattened the bust as a pose to accentuating it
          • dropped waist
        • long skirts replaced with shorter and trousers
          • more practical
          • relaxed
          • masculine
    • 1940 - 1950
      • Fashion
        • theme of glamour returned 1940
          • 'New look' by Dior
            • riots = inappropriate as thought to be wasteful
            • women were attacked for wearing the fashion
              • conservative approach to fashion
          • full skirts and tight bodices
          • provided women with extravagance
          • clothes rationed - materials scarce - hem lines rose - knee length
          • evening dresses still glamarous
      • Baby Boomers
        • growing up into powerful and highly impressionable  teenagers
        • important target market group - teens
        • teenagers not existed before 1950s
          • teens used to wear what their parents wore
        • Girls - tight bodices, full skirts , wide belts, flat shoes
          • Boys -  teddy boys - long drape trousers, narrow jackets, thick-soled shoes
        • tv - helped touch peoples lives all over the world. creating new wants and dictating spending patterns
    • 1960 - 1970
      • Context
        • young people rebelled against ideas and fashions of parents
        • age  of 'flower power' , hippies and experimentation
        • mini-skirt, Op art , space travel, Mary Quant, unisex trousers
      • Fashion
        • youth culture =  street fashion = haute couture
        • hippie movement
          • interest in ehtnic and indian clothing
          • culture of the east
          • continue to influence designers today
        • development of new young markets for designers
          • RTW lines developed fuelled by media, pop culture and advertising
      • Designers
        • Vivienne Westwood
          • ******* collection - studded, strapped buckled clothing
          • shocking at the time
          • influential shop, leather and rubber clothing
          • influence mainstream fashion. setting off the punk trend
          • underwear worn as over wear - corsets - crinolines
          • grunge - torn clothing, exposed seams
        • Issey Miyake
        • Mary Quant
          • unisex trouser suits
          • mini skirt
  • inspired the look of the 50's
    • full skirts and narrow waists
    • 'New look' by Dior
      • riots = inappropriate as thought to be wasteful
      • women were attacked for wearing the fashion
        • conservative approach to fashion
    • taken up by teens

Comments

G1lborg

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The whole fashion history represented in short, but in great detail. I like when history is represented in tables leaving all the unnecessary information behind. Good job!

BalanceBlind

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Oh, it is a very interesting theme for me, to know how the fashion developed

RandyGold

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It is very true that this mental map presents the history and evolution of fashion in our current time, as now also fashion is an almost cultural event or activity, it is more or less a mover of people and ultra-avant-garde thinking, in the face of the imminent current situation. I'm talking about animal cruelty presented by most companies. People who like fashion have taken out a vegan handbag to compete and change the use of natural leather.

lolapaluuza

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It's very interesting to know how the fashion industry has developed. It's funny that now you can be a designer yourself. I don't have a workshop or shop, but I wanted to create custom design clothes. With the help of Printful, I create and sell clothes in my online store, and the service staff are engaged in delivery

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