Factors explaining the 1979 general election
- Created by: kmules15
- Created on: 10-12-21 10:51
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- Factors explaining the 1979 General Election
- Party policies and manifestos
- Lab + Con = moderate
- Both gave priority to bringing inflation
- Callaghan = centre right
- Resisted pressure to be more left
- Thatcher showed little intention to move her party to the right
- Mentioned moving nationalised industries back to private hands and removing some trade union powers
- Nothing radical
- When Callaghan claimed a Con victory would mean a lurch to the right, it had little credibility
- Nothing radical
- Mentioned moving nationalised industries back to private hands and removing some trade union powers
- Lab + Con = moderate
- Election Campaign
- Cons. adopted modern advertising techniques under Gordon Reece and Tim Bell
- Lab = no awareness of finer points of presentation
- Thatcher open to photo opps
- Con > Lab in opinion polls
- But public think Callaghan will be better PM
- 20 points ahead
- Still respected his experience
- 20 points ahead
- But public think Callaghan will be better PM
- Thatcher = wise to turn down televised debate
- Would've shown differences between them
- Con victory = weak Labour
- Lab = minority administration that survived through deals with other countries
- Mistimed the election
- Expected to be called autumn 1978
- Winter of discontent- govt attempt to impose 5% limit on pay increases
- Collapsed + series of strikes
- Callaghan failed to control trade unions = Con winning card
- Media showed images of strike-bound Britain
- Sun accused him of being out of touch after a holiday
- Media showed images of strike-bound Britain
- Party policies and manifestos
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