Consumerism
- Created by: Rachellowe
- Created on: 09-04-18 13:54
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- Consumerism
- Postmodernist
- Class, gender and ethnicity don't mean as much
- Individuals use leisure and consumption to build identities for themselves
- Buying goods has become part of modern, western culture
- Consumer culture
- Industries create and sell things that fit into peoples cultural lives
- This is symbolic consumption
- What you buy is part of your identity
- Any industry with a brand image that means something to people is involved in cultural production.
- Pluralists
- In a consumer culture people have consumer power
- It is consumers who shape popular culture
- Bauman - not everyone can play the role of a consumer
- I.e. lack of money
- Those who can't afford to buy are called 'repressed consumers'
- Those who are able to buy are 'seduced consumers'
- A consumer society gives the illusion that identity is flexible by changing your way of living at any time
- Clarke and Critcher - capitalism control the choices we make about leisure and consumption
- Postmodernist
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