'Consumer Society'

  • Created by: AF06
  • Created on: 10-04-19 15:16
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  • How did the 'Consumer Society' grow in 1941-60?
    • Impact of TV
      • Why was it not popular to begin with?
        • Very expensive ($200 in 1948)
        • Only get reception in New York area
        • 1950: 9% of homes had a television
        • Only 16 broadcasting stations in 1948
      • How did it develop?
        • Most homes had electricity by 1950
        • 1955: 65% of homes had a TV
          • 85% by 1960
        • Many buyers lived in the suburbs
          • Families would opt for pre-cooked 'TV dinners', encouraging more people to stay at home.
    • Targeting consumers
      • Rapid growth of toy industry
        • Helped by development in plastic industry
        • Products aimed at children advertised during kids' programmes
        • Davy Crockett!!!!
          • Company making outfits made $100 million from sales of the racoon-skin caps from the outfit.
      • Gender
        • Women were targets for appliances and everyday domestic shopping
        • Women drawn to 'labour-saving' devices
          • Kitchen units
          • Washing machines
          • Vacuum cleaners
          • Wipe-clean floors
        • Men drawn to car advertising
    • Health and nutrition
      • Changes in diet
        • More synthetic food (e.g. artificial sweeteners)
        • Rise in popularity with sugary drinks and confectionary
          • Coca Cola  had a 42% increase in profits from 1950-59
      • Health awareness
        • Early 1960s: reports released which informed people of too much cholesterol and smoking.
        • Vitamin supplements rise in popularity
    • Teenage consumption
      • Transport (38%)
        • Mostly car-related
        • 1959: 1.5 million teenage car owners
        • Growing trend in families trading in their car for a newer model every few years
          • More second-hand cars for teenagers
      • Clothing and sports (24%)
        • Teenage girls consumed more clothing and cosmetics
          • $20 million on lipstick alone
        • Boys spent money on sports equipment/ sport-related activities
      • Food and drink (22%)
        • Teenagers ate about 20% more than adults
        • Gave a huge boost to the dairy industry
      • Leisure (16%)
        • $75 million on records
        • Teen movies!

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