'Consumer Society'
- Created by: AF06
- Created on: 10-04-19 15:16
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- How did the 'Consumer Society' grow in 1941-60?
- Impact of TV
- Why was it not popular to begin with?
- Very expensive ($200 in 1948)
- Only get reception in New York area
- 1950: 9% of homes had a television
- Only 16 broadcasting stations in 1948
- How did it develop?
- Most homes had electricity by 1950
- 1955: 65% of homes had a TV
- 85% by 1960
- Many buyers lived in the suburbs
- Families would opt for pre-cooked 'TV dinners', encouraging more people to stay at home.
- Why was it not popular to begin with?
- Targeting consumers
- Rapid growth of toy industry
- Helped by development in plastic industry
- Products aimed at children advertised during kids' programmes
- Davy Crockett!!!!
- Company making outfits made $100 million from sales of the racoon-skin caps from the outfit.
- Gender
- Women were targets for appliances and everyday domestic shopping
- Women drawn to 'labour-saving' devices
- Kitchen units
- Washing machines
- Vacuum cleaners
- Wipe-clean floors
- Men drawn to car advertising
- Rapid growth of toy industry
- Health and nutrition
- Changes in diet
- More synthetic food (e.g. artificial sweeteners)
- Rise in popularity with sugary drinks and confectionary
- Coca Cola had a 42% increase in profits from 1950-59
- Health awareness
- Early 1960s: reports released which informed people of too much cholesterol and smoking.
- Vitamin supplements rise in popularity
- Changes in diet
- Teenage consumption
- Transport (38%)
- Mostly car-related
- 1959: 1.5 million teenage car owners
- Growing trend in families trading in their car for a newer model every few years
- More second-hand cars for teenagers
- Clothing and sports (24%)
- Teenage girls consumed more clothing and cosmetics
- $20 million on lipstick alone
- Boys spent money on sports equipment/ sport-related activities
- Teenage girls consumed more clothing and cosmetics
- Food and drink (22%)
- Teenagers ate about 20% more than adults
- Gave a huge boost to the dairy industry
- Leisure (16%)
- $75 million on records
- Teen movies!
- Transport (38%)
- Impact of TV
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