concept map


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  • Created by: Brinya
  • Created on: 30-11-22 23:36
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  • mass media
    • PLURALISTS
      • The media serves the public interest by following rather than shaping it.
      • they believe that media companies are free to present any views
    • marxism
      • .Capitalists utilise media to advertise their products and maintain cultural hegemony
        • We only receive one point of view, and it is a capitalist point of view.
        • The capitalist ruling class own and control media content, the media consequently exclusively conveys ruling class ideology
      • •we dont have divisity in the media
      • criticism
        • PLURALISTS believe that the media does not attempt to conceal oppression. The media reflects the concerns and interests of different groups in society.
        • NEO MARXISTS argue that some concepts in the media threaten capitalist beliefs.
  • censorship
    • Censorship is used by the government and regulatory authorities, but it may also be caused by the actions and judgments of media professionals, which is known as self-censorship.
    • mass media
      • PLURALISTS
        • The media serves the public interest by following rather than shaping it.
        • they believe that media companies are free to present any views
      • marxism
        • .Capitalists utilise media to advertise their products and maintain cultural hegemony
          • We only receive one point of view, and it is a capitalist point of view.
          • The capitalist ruling class own and control media content, the media consequently exclusively conveys ruling class ideology
        • •we dont have divisity in the media
        • criticism
          • PLURALISTS believe that the media does not attempt to conceal oppression. The media reflects the concerns and interests of different groups in society.
          • NEO MARXISTS argue that some concepts in the media threaten capitalist beliefs.
  • criticism
    • Lack of voices in the media CULTURAL HEGEMONY
      • MARXIST what about the influence of media proprietors?
    • Neo marxism
      • Because these are the prevailing ideals in society, the media is formed by ruling class culture.
      • UntiMedia does support the capitalist system, by this is a by-product of social backgrounds of the journaliststled
      • These journalists are bound by economic considerations, agenda shaping, and the necessity to serve the media owners' interests.
      • Owners of media have less direct influence since they may outsource to managers who share their ideas.
        • Managers are often white, MC, and male, allowing them to share ideas as a result of socialisation.
          • Glasgow Media Group
      • Managers are often white, MC, and male, allowing them to share ideas as a result of socialisation.
        • Glasgow Media Group
    • ofcom
      • who  controls the media
        • censorship
          • Censorship is used by the government and regulatory authorities, but it may also be caused by the actions and judgments of media professionals, which is known as self-censorship.
      • goverment
        • electronic
    • postmodern
      • we live in a media saturated society, where media images dominate and distort the way we see the world
        • Media no longer reflects reality but actively creates it
          • Garrod (2004): reality TV shows + social networking/video sharing sites blur distinction between reality and hyperreality, confusing audiences about what is/isn’t real
            • Media-promoted designer labels of popular culture > quality of products
      • criticism
        • Media images and representations do not open up  new choices of identity and lifestyle, but present and reinforce stereotypes
        • Media is only one element in shaping our lives
        • Many people do not have access to the new media/cannot afford to engage in media promoted lifestyles/identities
    • gender in the media
      • MULVEY: male gaze. They are portrayed in a way that will appeal to men.
        • Many males on TV are angry/violent, Men are generally the leaders andhe boys had never seen a man on TV doing domestic chores problem solvers, Males are funny confident successful and athletic, It is rare to see men crying, Male characters are mainly shown in the workplace, More then a third of t,
      • TUCHMAN: Women are often found in a limited number of roles often delegated to housewives and mothers.
      • EASTHOPE (1990): A variety of media, especially Hollywood films and computer games, transmit the view that masculinity based on strength, aggression, competition and violence is biologically determined and therefore a natural goal for boys to achieve.

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