BS3- Aims, Objectives and Mission Statements

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  • Created by: 09eatonb
  • Created on: 04-01-16 21:43
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  • BS3- Aims and objectives of profit and non-profit organisations
    • AIMS = what do we do?
    • Profit making organisations e.g. businesses
      • McDonalds
      • Adidas
      • Primark
      • Pepsi
      • Ford
    • Non-profit making organisations e.g. charities
      • Red Cross
      • NHS
      • WWF
      • Green Peace
      • National Trust
    • Mission Statement = A formal summery of the aims and values of a company or individual
      • MAKE-A-WISH FOUNDATION = We grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy
        • Non-profit making organisations e.g. charities
          • Red Cross
          • NHS
          • WWF
          • Green Peace
          • National Trust
      • GOOGLE =  To organise the world's information and make it universally accessible and useful
        • Profit making organisations e.g. businesses
          • McDonalds
          • Adidas
          • Primark
          • Pepsi
          • Ford
      • Who are they aimed at? = stakeholders including: Employees, consumers, investors
      • Where can they be found? = Typically on business plans
      • How useful are they? = They give  framework for evaluating opportunities,it can help establish your brand,
    • OBJECTIVES = how do we get there?
      • SMART objectives
        • Measurable
        • Achievable
        • Realistic
        • Time-Specific
        • Specific

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