Branding the differentiation
- Created by: kcford15
- Created on: 25-04-14 17:25
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- Branding and differentiation
- What is a brand?
- A brand is a named product which consumers see as being different from other products and which they can associate and identify with.
- Branded products
- Consumers are more willing to trial products in the brand range
- Brands encourage consumer loyalty
- Consumers have greater awareness of brands
- Brands can lead to increased sales and market share
- Market mapping
- A market map can show the difference between strongly branded products
- How to differentiate a product
- Unique and catchy product name
- Quality
- Design, formulation or function
- Packaging
- Customer service
- Differentiation across the value chains
- What is a brand?
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